FASHION STYLING

The Fashion Styling course is aimed at all those who want to specialize and deepen their skills on style.

The program includes the study of styles belonging to the various categories of clothing, from haute couture to ready-to-wear to sportswear.

The student will have to learn to predict trends through research, study and analysis of fashion collections around the world to create complete looks, accompanied by accessories. He will also have to make the product visible, attractive and indispensable, both for showroom sales, for fashion shows, fairs and all events in the sector. Will have to acquire skills for the preparation of points of sale, the construction of fashion shows, catalogs and shop windows.

At the end of the course the student will be able to offer editorial advice for publication in specialized fashion magazines, support the work of the designer in the research and proposal of innovative looks and aesthetic solutions. You will also be able to collaborate in casting and artistic direction for those areas where creative intervention is required.

FIRST WEEK
9.00 – 13.30

Introduction
How to make a fashion service
Magazines and fashion icons
Fashion trends SS 20
How to create moodboards

14.30 – 17.00
Optional Basic course of computer graphics indicated for those unfamiliar with these programs

SECOND WEEK
morning 9.30 – 12.30 afternoon 14.00 – 17.00

Social media, blogs and commercial media presence
Special talk with the Editor in Chief / Fashion Photographer
Moodboard review
Special talk with the journalist and Fashion PR
Special talk with the make-up artist and hairdresser
Moodboard review

THIRD WEEK
morning 9.30 – 12.30 afternoon 14.00 – 17.00

Cool Hunting for moodboard research around Milan
Presentation of the moodboard and decide which one fits best.
Final presentation of the decided moodboard or Photographer of the Italian Institute of Photography (IIF)
Divide the group with IIF students

FOURTH WEEK
morning 9.30 – 12.30 afternoon 14.00 – 17.00

Organization and planning of the shots
You start working with internal and external shooting
Final presentation

The course also includes a series of meetings with famous photographers, stylists, magazines and fashion agencies, offered byIstituto di Moda Burgo (IMB) & Istituto Italiano di Fotografia (IIF)
Study period: 1 – 25 July 2019

Attendance: 4 weeks, 5 days a week (Monday-Friday)

Cost: € 3800 (including VAT and registration fee)

Duration of the course:

• 100 hours
• Morning session: 9.30 – 12.30
• Afternoon session: 14.00 – 17.00
• Single session: 9.30 – 13.30 (first week only)

Language: English
Prerequisites:
• Basic knowledge of photographic techniques also with telephones and Ipad
• Basic knowledge of a graphics program such as Adobe or Illustrator, who does not have the basic knowledge can follow the afternoon course
Required equipment:
• Portable with installed graphics program, possibly photoshop and illustrator

The course in Fashion Styling offers a broad, deep, and specialized vision of all the essential elements to identify a style. Fashion styling has acquired over time a fundamental role as a support to the designer’s work, helping him to propose new aesthetic solutions. The stylist is an indispensable professional to create fashion shows, catalogs, shop windows and outfitting points of sale. In addition, he collaborates with each season on publications in magazines specialized in fashion.
During the course, once the aesthetic cultural baggage has been enriched, the practical aspects will begin to be explored, starting from the creation of identifiable styles, in luxury, in sport and in various sectors, ending with the creation of looks, which adapt to the needs of each area.
We will then take a closer look at the ability to predict trends, to analyze the themes of the collections, to define editorial proposals designed for the specialized press.

To whom it is addressed:
The course is aimed at professionals in the fashion industry, graduates in fine arts, communication, and all those professionals who want to specialize and deepen their skills on style.

Professional outlets:
Fashion Stylist, consultant for the aspects of style in all companies in the fashion world. In particular:

ADVICE: the stylist reinforces the creative core of the collections with its style inputs

FASHION SHOW: the stylist creates complete modern and current looks, to show and communicate his collection. Select and search accessories, collaborate in casting, artistic direction, bringing its aesthetic concept
LOOK-BOOK AND PRESENTATIONS: the stylist takes care of highlighting the possible combinations between items and accessories in the collection so that the product is visible and attractive, both for shows in showrooms, for fairs, fashion shows, etc.

To enroll in our Institute please fill the Application form.

Download the fashion summer 2019 course brochure